Digital Marketing Bootcamp
Prepare your business for the digital marketplace
Registration for the Bootcamp is now open. The criteria listed below determine if your business is eligible to have the Bootcamp tuition covered.


Please note that Applicants must meet all of the following general eligibility criteria: 
  • A B.C. resident or residents own the business;
  • The business’s sole or primary operations are located in B.C.;
  • The business Is currently operating;
  • The business Is registered in B.C.;
  • The business Employs less than 149 B.C. residents

Contact should you have any questions.

Alacrity Canada Digital Marketing Bootcamp

What to Expect

The Alacrity Canada Digital Marketing Bootcamp is a virtual skills-training program that aims to prepare your business for the digital marketplace. This intensive learning program involves daily experiential learning as well as mentorship sessions with marketing experts to help equip you with the knowledge, tools, and resources you need to thrive as a marketer. By the end of this Bootcamp, you will be ready to grow your business with a real understanding of how your work can contribute to and shape the marketing process.
Hours per Week
Key Topics
Expert Mentors

current Bootcamp 

We are now accepting applications for small and medium-sized businesses in British Columbia that have been directly impacted by COVID-19.

What You Will Learn
  • Pillars of digital marketing
  • Storytelling
  • Branding
  • Keyword research
  • Landing pages
  • Analytics
  • Email marketing
  • Copywriting
  • Podcasts
  • Google AdWords
  • Conversion Rates
  • Instagram
  • LinkedIn
  • Content Distribution
  • Press releases
  • Backlinks
  • Customer service
  • Affiliate marketing
  • Influencer marketing
And more…
Is there a course prerequisite?

While there are no formal prerequisites, students applying must have access to a computer and have basic computer and Internet knowledge.

What if I don’t live in british columbia?

Send us an email at

How much is tuition?

BC business owners and employees are eligible to join and have their tuition covered by the Government of British Columbia if they meet the eligibility requirements.

Can I do this course part-time?

The Alacrity Digital Marketing Bootcamp is designed to work with you and your schedule. The Bootcamp itself entails roughly 10 hours of study to be completed at your own pace weekly.

Do I gain a certificate from the course?

Yes, participants who complete the requirements of the Bootcamp will receive a Digital Marketing Bootcamp Certificate of Completion.

how will my business benefit by sending staff to this course?

The skills learned in the Digital Marketing Bootcamp will support your business’ digital marketing strategy and objectives to stay relevant in the marketplace. While more and more interactions take place online, your business will gain the knowledge and capacity to digitally drive customers to you.

I am a sole proprietor and want to participate in the Bootcamp. do I qualify for full tuition coverage?

Yes, Sole Proprietors are eligible for full tuition coverage by the BC government under StrongerBC, B.C.’s Economic Recovery Plan.

Interested applicants should be registered as a Sole Proprietor and have their certified Statement of Registration handy when filling out the application.

Please note that registering your sole proprietorship differs from obtaining a GST number. 

I work at a non-profit organization, am I eligible for full tuition coverage?

Yes, non-profits are eligible for full tuition coverage as part of StrongerBC, B.C.’s Economic Recovery Plan.

In the application form, please enter the Charity Number associated with the non-profit that you run or are employed in lieu of the Business Number (BN).

How come small and medium-sized businesses are being supported by the BC government to participate in the Bootcamp?

The Digital Marketing Bootcamp is a province-wide skills training program funded by the B.C. government and delivered by Alacrity Canada.

As part of StrongerBC, B.C.’s Economic Recovery Plan, the Digital Marketing Bootcamp has been provided $4.5 million to help BC’s small and medium-sized businesses get their operations online to adapt to changing business models, respond to changing customer demands, and spur business growth.

I’ve been accepted, now what?

Once your application has been accepted, you will receive an email from Thinkific, the online learning platform that is hosting the Bootcamp. Enclosed in the email is your personalized access link to the Alacrity Canada Digital Marketing Bootcamp.

Alternatively, you can use the same email you registered with to log in at and find the course content under “My Dashboard”.

How is the Bootcamp set up timing-wise? and how long do I have access to the content?

The Digital Marketing Bootcamp is designed to be completed in 8-weeks, with each Unit “unlocking” every 7 days from your start date. The average time commitment is 10 hours of learning per week. 

This is our recommended timeframe for completion because it will allow you to implement what you learned with the opportunity to go back and review. Your access to the content will expire 4 months after the day you are enrolled.


What support is available to me while in the Bootcamp?

Throughout the Bootcamp, you will have access to discussion boards that are monitored by digital marketing advisors. In the discussions, you can ask content-related questions and dig deeper into digital marketing concepts. 

Each week, you are also encouraged to attend live webinar sessions with digital marketing experts. These webinars are an excellent opportunity to learn from their experiences, ask questions, and build your network.

what our
Digital Marketing Course testimonials
Liam Chang

I would recommend this course for anybody who is currently working in a media role or dealing directly with marketing to customers. I learned an incredible amount of useful information and have already been putting it to use at BC Shavers and hobbies.

Sarah Jensen

I’m so happy with the time I spend participating in the Alacrity Digital Marketing Course. Mike and Ania provide outstanding support and expertise. Expect to have a lot of fun and be challenged everyday. I am confident leaving the program with the knowledge and resources I need to succeed.

In Partnership With

The Digital Marketing Bootcamp is part of StrongerBC, B.C.’s economic recovery plan. The training is delivered by Alacrity Canada. We gratefully acknowledge the financial support of the Province of British Columbia through the Ministry of Jobs, Economic Recovery, and Innovation.